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এক কোর্সে শিখুন Digital Marketing + Shopify Dropshipping শুরু থেকে অ্যাডভান্সড সবকিছু, রিয়েল প্রজেক্টসহ।

দেশসেরা মেন্টর
আপডেটেড কারিকুলাম
রিয়েল প্রজেক্ট
ক্যারিয়ার গাইডলাইন
লাইফটাইম সাপোর্ট

Digital Marketing & Shopify Dropshipping

( EDM Batch-14 )

কেন এবার আমাদের মূল ফোকাস

আমাদের কোর্সের প্রতিটি মডিউল এমনভাবে প্লানিং করা, যাতে শিক্ষার্থীরা সর্বোচ্চ মানের শিক্ষা এবং বাস্তব দক্ষতা ডেভেলপমেন্টের সুযোগ পান। আপডেটেড ও অ্যাডভান্সড কারিকুলাম, হাতে–কলমে লার্নিং এবং ২৪/৭ সাপোর্টের মাধ্যমে আমরা নিশ্চিত করি—আপনি চাকরি, ফ্রিল্যান্সিং বা উদ্যোক্তা—যে পথই বেছে নিন, সেখানে পৌঁছানোর আত্মবিশ্বাস এবং দক্ষতা তৈরি হবে।

অভিজ্ঞ ও প্রশিক্ষিত ইন্সট্রাক্টর টিম আপনাকে প্রতিটি ধাপে গাইড করবে, যেখানে থাকে:

শুরু করুন – Learn from Zero

একদম বেসিক থেকে Digital Marketing & Shopify Dropshipping এর মূল ধারণা স্ট্রংলি শিখবেন। বাস্তব উদাহরণে বুঝবেন যেকোনো বিজনেসে মার্কেটিং কীভাবে কাজ করে।

স্কিল গড়ে তুলুন – Build Practical Skills

প্রতিটি ক্লাসে থাকবে প্র্যাকটিক্যাল কাজ, অ্যাসাইনমেন্ট ও রিসার্চ যা আপনাকে মার্কেট-রেডি স্কিল তৈরি করতে সাহায্য করবে। শিখবেন মার্কেট রিসার্চ, প্রোডাক্ট অ্যানালাইসিস, অডিয়েন্স টার্গেটিং এবং স্মার্ট মার্কেটিং কৌশল।

প্রয়োগ করুন – Implement What You Learn

শেখা স্কিলগুলোর বাস্তব প্রয়োগ শিখবেন। কিভাবে স্ট্রাটেজি তৈরি হয়, কিভাবে বিজ্ঞাপন কাজ করে, কোন কনটেন্ট কীভাবে কনভার্ট করে সবকিছু হাতে–কলমে শেখানো হবে।

আয় শুরু করুন – Start Earning

আপনার স্কিল ব্যবহার করে Social Media & Search Engine Marketing এর মাধ্যমে বিজনেস গ্রোথ, স্ট্রাটেজি, সেলস বাড়ানো শিখবেন। পাশাপাশি Fiverr, Upwork ও অন্যান্য প্ল্যাটফর্ম সহ ২০+ আউট অফ মার্কেটপ্লেস মেথডস অ্যাপ্লাই করে ফ্রিল্যান্সিং, রিমোট জব, এজেন্সি জব, উদ্যোক্তা, চাকরি সহ একাধিক কর্মক্ষেত্র স্বাধীনভাবে বেছে নিয়ে সুন্দর ভবিষ্যত গড়ার এক অন্যান্য সুযোগ।

ক্যারিয়ারে এগিয়ে যান – Grow Long-Term

শেষে আপনি পাবেন রিয়েল অভিজ্ঞতা, আত্মবিশ্বাস এবং একটি শক্তিশালী ক্যারিয়ার রোডম্যাপ যেখান থেকে আপনি ব্র্যান্ড, স্টোর, এজেন্সি বা ফ্রিল্যান্স যেকোনো পথেই লং-টার্ম ক্যারিয়ার তৈরি করতে পারবেন।

ই-লার্ন আইটি ইনস্টিটিউট থেকে কোর্স করে ক্যারিয়ার গড়ুন

নিয়মিত ক্লাস, ক্লাস শেষে প্রশ্নপর্ব
প্র্যাকটিকাল অ্যাসাইনমেন্ট
অ্যাটেন্ডেন্স, অ্যাসাইনমেন্ট ইত্যাদি ট্র্যাকিং
কুইজ
রিয়েল-লাইফ প্রজেক্ট
ব্যক্তিগত ফিডব্যাক

এছাড়া আমাদের ডেডিকেটেড সাপোর্ট টিম শিক্ষার্থীর প্রয়োজন অনুযায়ী ব্যক্তিগত দিকনির্দেশনা ও ২৪/৭ সহায়তা প্রদান করে—যাতে শেখার যাত্রা আরও সহজ, কার্যকর এবং রেজাল্ট-ফোকাসড হয়।

সিদ্ধান্ত নিন তথ্য জেনে, শুধু বিজ্ঞাপন দেখে নয়।

নিচের মডিউলগুলোই বলে দেবে এই কোর্স আপনার জন্য কতটা শক্ত ভিত্তি তৈরি করবে!

মডিউল ধরে ধরে দেখুন—আপনি কী শিখবেন এবং কীভাবে শিখবেন।

📘 Digital Marketing & (AI) Fundamentals

Module-01: Foundations of Marketing & Digital Transformation

❖ Digital Evolution: From Traditional to Digital Marketing.
❖ Getting Started with Digital Marketing.
❖ Understanding the Difference Between Marketing & Selling.
❖ Common Mistakes to Avoid in Digital Marketing.
❖ Overview of Digital Marketing in the Bangladesh.
❖ Digital Tools: Product, Placement, Price & Promotion.
❖ A Framework for Digital Marketing Success.
❖ Understanding Marketing Channels and Methods.

Module-02: Extensive Brand Strategy & Market Positioning

❖ Understanding Brand Identity.
❖ Establishing Brand Position.
❖ Secrets of Value Proposition.
❖ Mastering the Art of Pricing Strategies.
❖ Understanding Consumer Psychology.
❖ Consumer Purchase Decision-Making Process.
❖ Group Influence on Consumer Behavior.
❖ Capturing Customer Hearts: Feedback and Reviews.
❖ Understanding Performing SWOT Analysis.
❖ Understanding Spying on Your Competition.

Module-03: Advanced Digital Marketing & Consumer Engagement

❖ Identifying Target Customer Segment.
❖ Identifying Audience Types.
❖ Developing a Consumer Persona.
❖ Customer Journey Mapping.
❖ Exploring the Evolution of Paid Media.
❖ Exploring Different Types of Digital Ads.

Module-04: AI Fundamentals & Digital Transformation

❖ Definition and core concepts of AI.
❖ Evolution of AI in business and marketing.
❖ AI vs Human Intelligence.
❖ Understanding the key differences.
❖ How AI complements human decision-making.
❖ AI in Business & Branding.

Module-05: Use of (AI) in Marketing & Advertising

❖ AI-Powered Content Creation.
❖ AI in Social Media Marketing.
❖ AI in Branding & Advertising.
❖ AI for Market Analysis & Data Insights.
❖ AI in SEO & Keyword Research.
❖ AI in Advertising & Paid Campaigns.

Module-06: The Psychology-Driven Digital Marketing

❖ Understanding Psychology in Digital Marketing.
❖ Psychology of Persuasive Copywriting & Storytelling.
❖ Power of Colors, Fonts & Visual Cues in Persuasion.
❖ Cognitive Biases for Effective Marketing.
❖ Using Social Proof to Influence Decisions.
❖ Science of Decision Fatigue & Impact on Consumer Behavior.
❖ Role of Trust in Consumer Decision-Making.
❖ Using Reciprocity in Marketing.
❖ Scarcity & Urgency as Psychological Triggers for Conversion.

🎯 Strategic Social Media Marketing (SMM)

Module-07: Introduction to YouTube Marketing

❖ Evolution of YouTube Marketing in 2025.
❖ YouTube’s Role in Modern Digital Marketing Strategies.
❖ Overview of YouTube Platform & Its Features.
❖ YouTube Algorithm & Ranking Factors (Latest Updates).
❖ Why YouTube as a Marketing & Personal Branding Platform.
❖ Why YouTube is Important for Your Business.
❖ Understanding YouTube Policies and Guidelines.

Module-08: Channel Create, Customization, Move Brand Channel

❖ Creating YouTube Channel.
❖ Personal YouTube Channel Setup.
❖ Crafting High-Impact Visual Identity with AI & Canva.
❖ Channel Customization, Advanced Branding Techniques.
❖ Transfer Personal Channel to a Brand Channel.
❖ Collection of All Copyright-Free Sources.

Module-09: YouTube Channel Optimize & Video Upload

❖ Optimizing YouTube Channel, Keywords & Descriptions.
❖ Effective Use of Playlists & Channel Sections.
❖ Video Upload Best Practices & AI-Powered.
❖ Understanding Video Privacy Settings & Monetization.
❖ Click-Worthy Titles & Descriptions for Engagement.
❖ Designing Eye-Catching Thumbnails for Better Engagement.
❖ Utilizing End Screens, Cards & Closed Captions.

Module-10: Keyword Research Tools & Extensions

❖ Exploring Advanced Keyword Research Tools & Strategies.
❖ Selecting the Right Keywords for Maximum Reach.
❖ The Power & Benefits of YouTube Extensions.
❖ Core Foundations of YouTube Video SEO.
❖ Advanced SEO Techniques for Sustainable Growth.
❖ Leveraging Long-Tail Keywords for Niche Targeting.

Module-11: YouTube Video SEO with VidIQ & TubeBuddy

❖ Mastering YouTube SEO for Video Virality.
❖ On-Page & Off-Page SEO Strategies.
❖ Deep Dive into VidIQ & TubeBuddy Extensions.
❖ Discussion about Actionable Score.
❖ Understanding Performance Score Metrics.
❖ Overview of Creator Suggested & Ranked Tags Analysis.
❖ Creator Secret Techniques, Achieve SEO Score 100/100.

Module-12: Earning Sources on YouTube Marketing

❖ Proven lead sourcing and collection strategies.
❖ How Identifying & Targeting Potential Buyers.
❖ Effective Techniques for Conversion.
❖ Project Pricing & Revenue Strategies.
❖ Personal Branding for Getting YouTube Clients.
❖ Crafting & Sending Effective Proposals & Messages.

📢 Advanced Meta Organic & Paid Marketing

Module-13: Secrets Facebook Organic Growth Success

❖ Creating & Optimizing a Facebook Page.
❖ Exploring Page Features & Action Buttons.
❖ Updating Page Info & SEO Optimization.
❖ Unlocking Facebook Algorithm.
❖ Optimizing Your Page Behind the Scenes.
❖ Exploring Secrets Page’s Performance.
❖ Powerful Facebook Posts Strategies.
❖ Facebook SEO & Visibility Boost.
❖ Top 8 Strategies to Maintain a FB Page.

Module-14: Facebook Group Growth & Management

❖ Creating & Optimizing a Facebook Group.
❖ Group Settings, Privacy & Policy Types.
❖ Rules, Moderation & Member Management.
❖ Strategies for Organic Growth.
❖ Content Planning & Engagement.
❖ Leveraging Polls, Events & Live Sessions.

Module-15: Mastering Meta Business Suite Strategies

❖ Introduction to Meta Business Suite.
❖ Exploring Essential Features and Settings.
❖ Efficient Inbox Management as an SMM.
❖ Create, Schedule, and Organize Posts.
❖ Plan, Store, and Organize Content.
❖ Engage with Reels, Stories, and FB Live.
❖ Maximize FB Events for Engagement.

Module-16: Facebook Ads Fundamentals

❖ Introduction to Facebook Advertising.
❖ How Facebook Ads Work & Auction System.
❖ Importance of Facebook Ads for Businesses.
❖ Overview of Facebook Advertising Policy 2025.
❖ Facebook Ad Objectives & Campaign Types.
❖ Audience Targeting: Custom, Lookalike & Interest-Based.

Module-17: Pro Strategies Fb Boost & Promote

❖ Understanding Facebook Boost & Advertising.
❖ Key Differences Between Ads Campaign Vs Boost.
❖ Discussion Facebook Boost & Promote effective Term.
❖ Limitations Boosting & Advantages of Ads.

Module-18: Facebook Business Manager

❖ Discussion Facebook Business Manager.
❖ Create & Set up a Business Manager Account.
❖ Access Share & Add Asset on Business Manager.
❖ Ad Account Create & Payment Method.

Module-19: Facebook Demo Ads Campaign

❖ Campaign Overview.
❖ Campaign Structure.
❖ Setup Campaign Without Knowing Perfectly.
❖ Example Campaign for Page Promote/like.

Module-20: Facebook Audience & Remarketing

❖ Types Of Facebook Ads Audience (Cold, Warm & Hot).
❖ Saved/Core Audience Create.
❖ Understand Detailed Audience Targeting.
❖ Creating A Custom / Remarketing Audience for Retargeting.
❖ Creating A Lookalike Audience.
❖ (Advantage + Audience) Update, Audience Overlap.

Module-21: Facebook Pixel & Conversion API

❖ Explain Facebook Pixel & Google Tag Manager.
❖ Set Up Facebook Pixel with Google Tag Manager.
❖ Setting Up Meta-Recommended Standard & Custom Events.
❖ Setting Up Custom Conversion.
❖ Understanding Server-side Tracking.
❖ Understanding Cloud Server and Create & Setup (Stape.io).
❖ Custom Domain Setup (Advanced).
❖ Setup Facebook CAPI with Google Tag Manager.
❖ Shopify Pixel Setup & Conversion API (Recorded).

Module-22: Facebook Advertising Tactics & Tools

❖ Understanding ACB Vs. ABO (Update).
❖ Discussion Budget & Bidding.
❖ Ad Scheduling & Placement.
❖ Conversion Goal Discussion.
❖ Discussion Performance Goal.
❖ Creative Source & Format Discussion.
❖ Discussion Call to Action.
❖ Ads Report Generate.

Module-23: Various Types of Facebook Ads Setup-Live Approach

❖ Facebook Traffic Campaign.
❖ Engagement Campaign.
❖ Lead Generation Campaign.
❖ Massage Campaign.
❖ Conversion/Sales Campaign.
❖ Advantage+Shopping Campaign (New).
❖ Ad Group and Ad Set Duplication.
❖ Targeting Split Or A/B Test.

Module-24: Facebook Shop & Dynamic Remarketing

❖ Understanding Facebook Shop & Catalog.
❖ Setup Facebook Shop & Catalog.
❖ Optimize Catalog Feed & Products.
❖ Understanding Catalog Ads.
❖ Run Catalog Ads Campaign.
❖ Dynamic Remarketing.
❖ Collection Ads for E-commerce.

Module-25: Facebook Ads Sales Funnel Strategy

❖ Understanding Facebook Sales Funnel.
❖ Stages Of Facebook Ads Funnel (TOFU, MOFU, BOFU).
❖ Content Strategies of Different Funnel States.
❖ Implement Facebook Sales Funnel.

Module-26: Facebook Ads Sales Funnel Strategy.

❖ Understanding Facebook Sales Funnel.
❖ Stages Of Facebook Ads Funnel (TOFU, MOFU, BOFU).
❖ Content Strategies of Different Funnel States.
❖ Implement Facebook Sales Funnel.

Module-27: Facebook Ads Sales Funnel Strategy

❖ Understanding Facebook Sales Funnel.
❖ Stages Of Facebook Ads Funnel (TOFU, MOFU, BOFU).
❖ Content Strategies of Different Funnel States.
❖ Implement Facebook Sales Funnel.

Module-28: Facebook Video Ad Performance Analysis.

❖ Understanding Facebook Video Metrics.
❖ Drop-off stages: 25%, 50%, 75%, 95%, 100%.
❖ Engagement & Scroll Stop Rate Analysis.
❖ Identifying Weak Points in Video Ads.

EDM9 Batch 14 Course Module by eLearn IT Institute | Page-6/25

❖ Audience Retention & Funnel Analysis.
❖ Benchmark Standards & Evaluation Framework.
❖ Live Analysis from Meta Ads Manager.
Module-29: Facebook Video Ad Optimization & Scaling Strategy.
❖ Data-Driven Optimization Workflow.
❖ Hook & Creative Optimization.
❖ Storytelling & Mid-Video Retention Boost.
❖ CTA & End Optimization.
❖ TOFU–MOFU–BOFU Optimization Framework.
❖ A/B Testing & Creative Refresh.
❖ Ad Fatigue Detection Checklist.

Module-30: Facebook Ads Scaling Strategy & Creative Limitation Breakthrough

❖ Understanding the Scaling Mindset.
❖ Horizontal Scaling (Expanding Reach Without Risk).
❖ Vertical Scaling (Budget Growth with Stability).
❖ Smart Scaling Automations.
❖ Overcoming the ‘Learning Limited’ Barrier.

Module-31: Meta Andromeda Update — Next-Gen Personalized Ads Retrieval Engine

❖ Core Purpose of Andromeda.
❖ Key Technological Advancements.
❖ Key Features of Andromeda.
❖ Best Practices for Advertisers.

Module-32: Earning Sources from Facebook Marketing

❖ How to Work Remotely from Home.
❖ Earning by Starting Your Own Business.
❖ Earning by Starting an Agency.
❖ Earning by Building Personal Branding.
❖ Earning by Consulting.
❖ Freelancing with Facebook Marketing Skills.

📽 Strategic Content Marketing & Freelance Execution

Module-33: Content Strategy & Types Learn What, When & Why to Say

❖ What is Content Marketing & Why It Works.
❖ Awareness vs Engagement vs Conversion Content.
❖ Types of Strategic Content.
❖ Target Audience vs Content Timing.
❖ Content Funnel & Purpose.
❖ Case Studies from Freelancing & Real Business Campaigns.

Module-34: Content Formats, Visual Flow & Freelancing Use Case

❖ Content Formats Explained.
❖ Format Matching with Content Types.
❖ Visual Branding with Content: Color, Font, Consistency.
❖ Most Common Mistakes by Beginners & Fixes.
❖ Content Calendar Strategy & Planning (Freelancer & Business).

Module-35: Facebook Video Ad Creation Strategy

❖ Understanding the Goal of a Video Ad.
❖ The Perfect Video Structure.
❖ Crafting a Strong Hook.
❖ Ideal Video Duration & Aspect Ratio.
❖ Background Music & Sound Strategy.
❖ Script & Content Strategy.
❖ Visual & Editing Techniques.
❖ Practical Demo: Video Breakdown.

🔍 Search Engine Marketing (Google Ads with AI & Looker Studio)

Module-36: Understand Google Ads & Setup

❖ Basic understanding of Google Ads.
❖ Difference Between SEO & Google Ads.
❖ Why Needs Google Ads.
❖ Different Types Of Google Ads Account.
❖ Types Of Google Ads Campaign Objects.
❖ Multiple Types Of Campaign.
❖ Requirement For Google Ads.
❖ Personal Google Ads Account Create & Setup.
❖ Google MCC Account Create & Understand.
❖ Adding a Payment Method.

Module-37: Update Search Behaviour & Keyword Research

❖ Understand of how People Search in 2025.
❖ Unlock the Power of Search.
❖ How Google Ads keyword Matching Works.
❖ Explain Google Keywords- Informational to Transactional.
❖ Duplicate & Redundant Keyword Research With AI Prompt.
❖ Discussion Of Keyword Match Types (Broad-Phrase-Exact).
❖ Live Keyword Research.
❖ Explanation of Negative Keyword.
❖ Negative Keyword Management Tools.

Module-38: Google Ads Tactics & Tools

❖ Demo Google Ads Campaign Setup.
❖ Brand Inclusion vs Exclusion.
❖ Location Targeting.
❖ Ad Scheduling.
❖ Best Way to Research Google Ads Competitor.

Module-39: Budget & Bidding Strategy Discussion

❖ Budget & Bidding Strategy Understand.
❖ Automated Bidding VS manual Bidding.
❖ Manual CPC Bidding Explain.
❖ Max Conversion & tCPA Bidding.
❖ Max Conversion Value & tROAS Bidding.
❖ Portfolio Bid Strategy & Share Budget Explain.

Module-40: GAds Conversion Tracking-Browser(GTM)

❖ Understand Conversion Tracking.
❖ Discussion Of Various Methods of Conversion Tracking.
❖ E-commerce Purchase Conversion Tracking.
❖ Call-only Ads Conversion Tracking.
❖ Website Call Click Conversion Tracking.
❖ Tracking Conversion Via Different Trigger Strategies [Custom Event, Dom Ready, Click Element (All), Etc. Method].

Module-41: Various Types Form Tracking-GAds Conversion

❖ Lead Form Conversion Tracking Via GTM.
❖ Various Form Tracks (CF7 Or Any AJAX Form, Gravity Form, Ninja Form, Iframe, Calendly Booking + Thank You Page, Others).
❖ Tracking Lead Conversion via Different Trigger Strategies (Custom JavaScript, Code Using, Element Visibility, Form Submission, Click Element Strategy, and Many More).

Module-42: Enhanced Conversion & Offline Conv. Tracking (Advanced)

❖ Types Of Enhanced Conversion.
❖ Understanding Enhanced Conversion for Web-online.
❖ Understanding Enhanced Conversion for Leads-offline.
❖ Understanding GCLID & How it Works.
❖ Enhanced Conversion Setup (Purchase+Form).
❖ Offline Conversion Tracking by GCLID.
❖ Offline Conversion Tracking by Enhanced Conversion.
❖ How to Decrease Unqualified Leads Number.

Module-43: Gads Server Side Conversion Tracking (Advanced)

❖ Definition of Server Side Tracking.
❖ Importance of Server Side Tracking.
❖ Advantage of Google Ads Server Side Tracking.
❖ Server Side Conversion Tracking (Purchase Event).
❖ Server Side Conversion Tracking (Leads Event).

Module-44: Ad Copy Writing Maintain High CTR

❖ Standard Ad Copywriting Maintains a Relevancy Score.
❖ Super 11 Tips for Writing Ad Copy.
❖ Ad Copy Writing By Manually With Tricks.
❖ Compelling High CTR Ad Copy by eLearn IT AI Prompt.
❖ DKI & DLI Understand for AD Copy.

Module-45: Google Ads Asset/Extension Discussion

❖ Understanding Extension & Why Need It.
❖ Sitelink Extension Discussion.
❖ Call & Callout Extension Discussion.
❖ Location Extension Discussion.
❖ Image Extension Discussion.
❖ Promotion & Price Extension Discussion.
❖ Structured Snippet Extension Discussion.

Module-46: Google Search Ads & Call Only Ads

❖ How To Works Google Search Ads.
❖ Understand Google Search Ads Auction.
❖ AD Rank Formula Explain & Winning Strategy.
❖ Understand Google Search Ads.
❖ Understand Call-only Ads.
❖ Google Responsive Search Ads-Live Approach.
❖ Google Call-only Ads Setup-Live Approach.
❖ Dynamik Search Ads Campaign.
❖ Google Guaranteed Call Ads.

Module-47: Google Display Ads Campaign

❖ Discussion About Google Display Network(GDN).
❖ Types of Display Ads Format.
❖ Setting Up Your Display Ad Campaign.
❖ Analysis Display Ad Performance.

Module-48: Google YouTube Video Ads

❖ Introduction to YouTube Advertising.
❖ Understanding YouTube Ad Formats.
❖ Setting Up Your YouTube Ad Campaign.
❖ Optimizing YouTube Ad Performance.

Module-49: Google Demand Gen Ads Campaign

❖ Innovations in Demand Generation Advertising.
❖ Benefit of Demand Gen Campaign.
❖ Target Audience and Buyer Persona Create.
❖ Demand Gen Ads Campaign Setup.

Module-50: Google Performance Max Ads (Service Business)

❖ Fundamentals & Understanding pMax Ads.
❖ Benefits of the Performance Max campaign.
❖ Setting Up a Performance Max Campaign.
❖ Optimized Assets to Drive Conversions.

Module-51: Google Shopping Ads + PMAX (eCommerce)

❖ Introduction to Pmax Shopping.
❖ Introduction to Google Shopping.
❖ Google Shopping Campaign Setup.
❖ Product Feed Optimization.
❖ Shopping Ad Formats and Extensions.
❖ Performance Max Campaign for ECOM.

Module-52: Google Ads Remarketing

❖ Understanding Google Ads Remarketing.
❖ Basic Remarketing tag Setup(GTM).
❖ Dynamic Remarketing Setup(GTM).
❖ Create & Setting Remarketing Audience.
❖ Import Remarketing Audience From GA4.
❖ Remarketing Ads Campaign Setup.

Module-53: Consent Mode v2 for Google Ads

❖ Introduction to Consent Mode.
❖ What does “V2” mean in Consent Mode V2?
❖ Impact of Consent Signals on Campaigns.
❖ implement Consent Mode V2.
❖ Setting up Consent Mode v2 in Google Ads.

Module-54: Google Ads Campaign Reporting (Looker Studio)

❖ Important of Campaign Reporting professionally.
❖ Simple But Effective Reporting Formula.
❖ Understanding Looker studio.
❖ Understand Metrics 7 Dimension.
❖ Important of Reporting in Looker Studio.
❖ Advanced Reporting Created by Looker Studio.
❖ 5 Auto Looker Studio Reporting Template Provide.

Module-55: Google Ads Audit, Optimize

❖ Important Google Ads Audit & Optimization.
❖ Analysis Important metrics Find campaign Mistake.
❖ Best Way find Campaign Performance Lack.
❖ KPI Analysis For Taking Optimization Decision.
❖ Custom Column Create for Time Save to Manage Ads.
❖ Special Campaign Audit template Provide and deep Discussion.

Module-56: Google Ads Lr Ratio & Predefined Report

❖ Google Ads Lr Ratio.
❖ No Conversion Issue Fix.
❖ Disapproved Ads Problem Reason Find & Problem Fix Tricks.
❖ Google Ads Experiment Metrix (A/B Test).
❖ Google Ads Predefined Reports–Advanced.

Module-57: Advanced Analysis+Case Study & Setting

❖ Java Script Code Installation Understand.
❖ Auction Inside A to Z Analysis.
❖ Microsoft Clarity Website Analysis Customer Journey.
❖ URL Tracking Parameter-UTM (Ready eLearn IT Prompt).
❖ Google Ads Dashboard Explain.
❖ Real Case Study will be Shared by Instructor.

Module-58: Google Ads Strategy (Service vs Ecommerce Business)

❖ Understanding SKAG & STAG.
❖ Keyword Theming Ad Group.
❖ Campaign Plan & Strategy Make.
❖ Segmentation vs Consolidation Strategy.
❖ Ice Vs Hot Strategy ( PMAX & Shopping Ads).
❖ Mentor’s Strategy That Brings Results – Live Show.
❖ Campaign Strategy For Small Budget Account.

Module-59: GA4 (eCommerce & Lead Tracking)

❖ Understanding Google Analytics 4.
❖ GA4 Setup with Website Via GTM.
❖ GA4 eCommerce Tracking.
❖ GA4 Lead Tracking.
❖ GA4 Reporting & Data Analysis.
❖ Google Ads Conversion Tracking Via GA4.

Module-60: Google Merchant Center (GMC) Advanced

❖ Discussion about Google Merchant Centre.
❖ Creating and Setting Up Your GMC Account.
❖ Dealing with GMC Suspension Reasons.
❖ Feed Diagnostics and Troubleshooting.
❖ Custom Feed Solutions and API Integration.
❖ Compliance and Policy Considerations.
❖ Resolving Merchant Center Suspension Issues.
❖ Google Manufacturer Center Integration with Google Ads.

Module-61: Google AdWords Suspension Fix & Verification

❖ AdWords Suspension & Fix-suspicious Activity.
❖ AdWords Suspension & Fix-circumventing Policy Violation.
❖ AdWords Suspension & Fix-unacceptable Business Policy.
❖ AdWords Verification.

Module-62: Earning Sources from SEM (Google, Tracking)

❖ Client Hunt Especially for Google Ads (Fiverr + Outside Marketplace).
❖ Niche Target Client Hunt for Google Ads.
❖ Client Communication for Selling Google Ads Service.
❖ Offering And Pricing for Google Ads Service.

👚 Shopify Store Design & Dropshipping

Module-63: Shopify Fundamentals: A Beginner’s Guide

❖ Understanding Shopify & Creating a Partner Account.
❖ Building and Customizing Your First Shopify Store.
❖ Adding Products & Managing Collections.
❖ Setting Up Payment Gateways & Checkout.
❖ Managing Orders, Fulfillment, and Store Operations.

Module-64: Navigating the Shopify Dashboard

❖ Understanding the Shopify Dashboard.
❖ Exploring Dashboard Sections: Home to Discounts.
❖ Understanding Sales Channels in Shopify.
❖ Managing Store Details, Plans, and Billing.
❖ Configuring Payments and Checkout Settings.
❖ Managing Customer Accounts and Information.
❖ Setting Up Shipping and Handling.
❖ Handling Taxes and Tax Settings.
❖ Managing Store Locations and Inventory.
❖ Exploring International Markets and Multilingual Support.

Module-65: Shopify Theme Full Details

❖ Proficiently the Installation of Free Shopify Themes.
❖ Mastering the Installation of Premium Shopify Themes.
❖ Understanding the Difference Between Free and Premium Themes.
❖ Discussion and Setup of Free and Premium Shopify Themes.
❖ Customizing Free Shopify Themes: Techniques and Tips.
❖ Optimizing Premium Shopify Themes for Your Business.
❖ Troubleshooting Common Issues with Shopify Themes.

Module-66: Foundations of Shopify Store Setup

❖ Exploring Collection Creation Methods (2 Ways)
❖ Crafting Essential Pages: About Us, Contact Us, Privacy Policy, Terms of Service,
Shipping Policy, and Return Policy
❖ Creating Blog Posts
❖ Designing Menus & Mega Menus
❖ Setting Up Navigation
❖ Customizing Product Pages
❖ Managing Payment Gateways

Module-67: Winning Products Research & Upload

❖ Advanced Product Research Techniques
❖ Finding Winning Products: Free Tool Strategies
❖ Finding Winning Products: Paid Tool Strategies
❖ Leveraging YouTube for Product Research
❖ Manual Product Upload Methods
❖ Efficient Product Upload Using Apps (DSers, CJ Dropshipping)

Module-68: Shopify App Mastery (A to Z)

❖ Installing and Configuring Apps
❖ Discovering Top Apps: A Comprehensive Guide
❖ Essential Apps: Streamlining Your Shopify Experience
❖ Optimizing Sales with Marketing Apps
❖ Improving Customer Engagement with Apps

Module-69: Free Theme Customization

❖ Exploring Shopify Design Basics
❖ Optimizing Store Design and User Experience
❖ Mastering Free Theme Customization in Shopify
❖ Enhancing Brand Identity through Customization
❖ Advanced Techniques for Free Theme Customization

Module-70: Premium Theme Customization Pro

❖ Exploring Premium Theme Features
❖ Mastering Premium Theme Customization
❖ Advanced Features & Enhancing User Experience
❖ Optimizing for Conversions
❖ Advanced Customization Techniques
❖ Full Customization Mastery
❖ Maximizing Conversion Rates

Module-71: Design with Page Builder

❖ Introduction to Page Builders.
❖ Exploring Different Page Builder Types.
❖ Navigating the PageFly Page Builder Dashboard.
❖ Creating Page Sections with PageFly Page Builder.
❖ Design Principles for Effective Page Building.
❖ Advanced Features and Customization Options.
❖ Integrating Third-Party Tools and Apps with Page Builder.

Module-72: One Product Store Design

❖ Introduction to One Product Store Design.
❖ Choosing the Perfect Product for Your One Product Store.
❖ Branding Your One Product Store for Success.
❖ Creating Effective Product Pages.
❖ Designing a High-Converting One Product Store Homepage.
❖ Optimizing Your Checkout Process for One Product Sales.
❖ Crafting Irresistible Offers and Deals.
❖ Driving Targeted Traffic to Your One Product Store.
❖ Analyzing and Optimizing Your One Product Store Performance.

Module-73: Advanced Shopify Operations

❖ Leveraging Advanced Shopify Features.
❖ Finding Reliable Suppliers for Dropshipping.
❖ Inventory Management and Order Fulfillment.
❖ Shopify Virtual Assistant: A Comprehensive Guide.
❖ Custom Design Strategies for Your Shopify Store.
❖ Exploring Custom Coding & Data Techniques.

Module-74: Earning Sources from Shopify

❖ Income Avenues with Shopify Skills.
❖ Remote Job Roles with Global Brands.
❖ Freelance Services on Fiverr & Upwork.
❖ Revenue-Sharing Business with Clients.
❖ Launching Own Dropshipping Store.
❖ Referral Bonus via Shopify Partner Program.
❖ Personal Branding as a Shopify Expert.
❖ Earning from Ecom Consulting.
❖ Starting a Shopify Service Agency.
❖ Training, Course & Workshop Income.

🥇 Freelance Marketplace (Fiverr)

Module-75: Introduction to Fiverr Freelance Marketplace

❖ What is Fiverr?
❖ Understanding the Freelance Marketplace.
❖ Navigating Fiverr’s Interface and Policies.
❖ Fiverr’s Fee Structure & Payment Process.
❖ Fiverr Levels, Badges, and Earning Potential.
❖ Leveraging Fiverr’s Community & Support for Success.

Module-76: Your First Step to Fiverr Success

❖ How to Perfectly Create Seller Account.
❖ How to Avoid Fiverr Disapproved/Disabled Issues.
❖ When & Why Optimizing Seller Profile.
❖ Skill Based Niche Selection & Research.
❖ Writing Effective Gig Descriptions.
❖ Creating Winning Fiverr Gigs.
❖ Fiverr Seller Plus Advantages.
❖ How Seller Plus Improves Gig Ranking & Growth.

Module-77: Advanced Tips and Ranking Strategies

❖ Managing Orders & Communication.
❖ Gig Ranking Strategy: How Fiverr Algorithm Works.
❖ Improving Click-Through Rate (CTR) & Conversion.
❖ Providing Outstanding Service.
❖ Handling Challenges & Disputes.
❖ Marketing & Promoting Services.
❖ Fiverr Analytics & Performance.
❖ Business Sustainability on Fiverr.
❖ Legal & Dispute Resolution.
❖ Troubleshooting & Support.

Note: The module is intentionally presented in a concise format to avoid
disclosing all details publicly. Rest assured, every essential aspect required to
achieve complete marketplace proficiency, optimize profile setup, and maximize
project acquisition potential will be covered thoroughly and comprehensively
during the classes

💎 Freelance Marketplace (UpWork)

Module-78: Upwork Dashboard & Account Setup

❖ Platform Overview & Category Insights.
❖ Dashboard Walkthrough & Connects System.
❖ Reports, Contracts & Policy Guidelines.
❖ Freelance vs. Agency Account Setup.
❖ Identity Verification & Account Security.

Module-79: Strategic Profile Setup for Client Attraction

❖ Professional Overview & Hourly Rate Strategy.
❖ Profile Photo, Skills & SEO Tagging.
❖ Portfolio Building & Case Study Usage.
❖ Language, Education & Certification Settings.
❖ Avoiding Common Profile Rejection Triggers.

Module-80: Certification & Niche Research

❖ Verifying Google Skillshop Certifications.
❖ Linking Certificates with Upwork Profile.
❖ Niche Identification & Keyword Strategy.
❖ Keyword Mapping in Title, Tags & Profile.
❖ Trend Monitoring & Service Positioning.

Module-81: Project Catalog Setup & Description Writing

❖ Creating Tiered Project Packages.
❖ Setting Prices, Revisions & Delivery Timelines.
❖ FAQs, Visual Branding & Image Guidelines.
❖ Project Description: Problem–Solution–Outcome.
❖ CTA, Deliverables & Real-World Examples.

Module-82: Proposal Writing & Bidding Strategy

❖ Job Post Analysis & Personalization.
❖ Professional Proposal Structure.
❖ Answering Screening Questions Effectively.
❖ Using Connects & Boosts Wisely.
❖ Follow-Up & Messaging Etiquette.

Module-83: Understanding Upwork Connects

❖ What Are Connects and How They Work.
❖ Connects Cost, Usage, and Monthly Allotments.
❖ How to Earn Free Connects (Profile Strength, Badges, Invites, etc.).
❖ Smart Connect Spending Strategies.
❖ When & Why to Use “Boost Proposal” Option.

Module-84: Upwork Membership Plans Overview

❖ Difference Between Basic (Free) and Freelancer Plus (Standard) Plan.
❖ Monthly Cost & Benefits of Freelancer Plus.
❖ Visibility Boost & Connect Rollovers in Plus Plan.
❖ Accessing Competitor Bid Range (Insight Feature).
❖ Deciding When to Upgrade to a Paid Plan.

Module-85: Client Communication & Interview Skills

❖ Live Chat & Call Etiquette.
❖ Handling Objections & Clarifying Needs.
❖ Time Zone & Deadline Management.
❖ Managing Revisions & Scope Changes.
❖ Real Interview Question Examples.
❖ Communicating Professionally with Clients.

Module-86: Long-Term Freelancing Success Strategy

❖ Earning First Review & Client Retention.
❖ JSS Maintenance & Conflict Handling.
❖ Transitioning to Agency (Optional).
❖ Top Rated Plus, Top Rated & Rising Talent Badge Roadmap.
❖ Goal Setting & Monthly Income Planning.

Note: The module is intentionally presented in a concise format to avoid
disclosing all details publicly. Rest assured, every essential aspect required to achieve
complete marketplace proficiency, optimize profile setup, and maximize project
acquisition potential will be covered thoroughly and comprehensively during the
classes.

🎉 Out Of Marketplace (20+ Methods)

Module-87: Roadmap to Out of Marketplace Success

❖ Unlocking New Possibilities Outside the Marketplace.
❖ Why Going Out of Marketplace.
❖ Understanding Out-of-Marketplace Opportunities.
❖ Why Finding Clients Outside the Marketplace.
❖ Building a Powerful & Trustworthy Personal Brand.
❖ Smart Networking Strategies to Attract Clients.
❖ Mastering Social Media for Client Acquisition.

Module-88: Build a Powerful Personal Brand with Your Portfolio

❖ Introduction: Why Personal Branding Matters.
❖ Identifying Your Unique Strengths (USP).
❖ Essential Elements of a Strong Portfolio.
❖ Advanced Portfolio Branding Tips & Secrets.
❖ Real-Life Examples to Learn From.
❖ Common Branding Mistakes and How to Avoid Them.
❖ Case Studies on Personal Branding in Action.

Module-89: Professional Freelance CV for Freelancer Job

❖ Introduction Freelance CV vs Regular CV.
❖ Perfect Structure & Format.
❖ Winning Sections of CV.
❖ Personalization & Targeting.
❖ Design & Presentation Tips.
❖ Avoiding Common Mistakes.

Module-90: Zero to Ninety-Nine Marketing Strategies

❖ Shimul Rana’s Secret Methods for Marketing Foundations: Part 1.
❖ Shimul Rana’s Secret Methods for Marketing Foundations: Part 2.

Module-91: Trusted SMM Client Acquisition Strategies